Description
Strategically lead acquisition marketing efforts focusing on paid social channels in Canada. Use data-driven insights to optimize performance and enhance customer acquisition.
As a Senior Manager in this role, you'll guide strategies across platforms such as Meta and TikTok, ensuring efficient budget management. Collaborate cross-functionally with brand and analytics teams to develop full-funnel acquisition paths, leveraging your expertise to produce insights that drive marketing efficiency and effectiveness.
Key Responsibilities: • Lead performance strategies on TikTok, Meta, and more • Manage performance against key metrics like CAC • Collaborate with creative teams for effective campaigns • Build full-funnel strategies to nurture leads • Execute structured tests for continual improvement
Requirements: • Over 8 years of acquisition marketing experience • Proven ability to scale budgets efficiently • Deep understanding of advertising mechanics • Skill in con...
As a Senior Manager in this role, you'll guide strategies across platforms such as Meta and TikTok, ensuring efficient budget management. Collaborate cross-functionally with brand and analytics teams to develop full-funnel acquisition paths, leveraging your expertise to produce insights that drive marketing efficiency and effectiveness.
Key Responsibilities: • Lead performance strategies on TikTok, Meta, and more • Manage performance against key metrics like CAC • Collaborate with creative teams for effective campaigns • Build full-funnel strategies to nurture leads • Execute structured tests for continual improvement
Requirements: • Over 8 years of acquisition marketing experience • Proven ability to scale budgets efficiently • Deep understanding of advertising mechanics • Skill in con...
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