Full-time
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Associate Brand Manager in Consumer Goods
Posted by Canadian Tire Corporation • June 03, 2026
Description
Become an integral part of the Consumer Brands team as an Associate Brand Manager. Oversee a variety of renowned brands like Ripzone and Woods while driving strategic growth initiatives.
In this role, you will lead the development of annual brand plans and manage comprehensive brand governance for Soft Goods and recreational hardgoods. Your responsibilities will include strategic brand planning, product innovation, and effective brand communications. The position requires collaboration with key stakeholders to ensure alignment and success across all brand initiatives.
Key Responsibilities:
• Develop and execute annual brand plans
• Manage brand strategy and financial contributions
• Oversee new product launches efficiently
• Innovate product packaging and commercialization
• Communicate brand messaging and promotional plans
Requirements:
• 3-5 years of experience in Brand Management
• Strong business acume...
In this role, you will lead the development of annual brand plans and manage comprehensive brand governance for Soft Goods and recreational hardgoods. Your responsibilities will include strategic brand planning, product innovation, and effective brand communications. The position requires collaboration with key stakeholders to ensure alignment and success across all brand initiatives.
Key Responsibilities:
• Develop and execute annual brand plans
• Manage brand strategy and financial contributions
• Oversee new product launches efficiently
• Innovate product packaging and commercialization
• Communicate brand messaging and promotional plans
Requirements:
• 3-5 years of experience in Brand Management
• Strong business acume...
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