Associate Director - Collar Product Manager

Vence Collar Product Manager

Responsibilities

• Own and manage the Vence collar throughout its entire product lifecycle.
• Define collar vision/strategy focused on value, business outcomes, and user experience.
• Create market valuations, value propositions, and business cases for new concepts/capabilities; identify unmet customer needs and market opportunities.
• Lead customer discovery, problem definition, value hypotheses, and product experiments.
• Partner with the Collar Technology Lead on technical prototypes/feasibility experiments.
• Execute customer insight strategies (surveys, farm visits, customer advisory boards) and build relationships with customers, field, and commercial stakeholders.
• Translate insights into a prioritized backlog and outcomes-based roadmap.
• Collaborate cross-functionally to ensure end‑to‑end delivery, adoption, retention, and growth.
• Drive release planning, manufactu...