Associate Director - Collar Product Manager

Vence Collar Product ManagerResponsibilitiesOwn and manage the Vence collar throughout its entire product lifecycle.Define collar vision/strategy focused on value, business outcomes, and user experience.Create market valuations, value propositions, and business cases for new concepts/capabilities; identify unmet customer needs and market opportunities.Lead customer discovery, problem definition, value hypotheses, and product experiments.Partner with the Collar Technology Lead on technical prototypes/feasibility experiments.Execute customer insight strategies (surveys, farm visits, customer advisory boards) and build relationships with customers, field, and commercial stakeholders.Translate insights into a prioritized backlog and outcomes-based roadmap.Collaborate cross-functionally to ensure end‐to‐end delivery, adoption, retention, and growth.Drive release planning, manufacturing, go‐to‐market execution, and ongoing product support; establish customer success/support models.Own uni...