Associate Director, Performance Marketing (18-month contract)

About Equitable Bank

Equitable Bank is a Canadian challenger bank serving more than 800,000 customers through EQ Bank and its subsidiary Concentra Bank. As a wholly‑owned subsidiary, it supports credit unions and has over $142 billion in assets under management.

Role Overview

Associate Director, Performance Media – The role is accountable for strategic leadership, financial stewardship, and operational excellence of EQ Bank’s performance media program, owning end‑to‑end outcomes across EQ Bank and REM, leading a hybrid internal + agency model, and serving as senior marketing liaison.

Core Responsibilities

• Own end‑to‑end performance media strategy and delivery for EQ Bank that aligns to growth, acquisition, and efficiency targets.
• Accountable for overall marketing budget management including planning, pacing, tracking, accruals, and all finance submissions.
• Act as the senior decision maker on in‑year investmen...