B2B Competitive Marketing Specialist at Canon

Join Canon as a Competitive Marketing Specialist, utilizing market analysis to shape impactful B2B strategies in a hybrid work model. Your insights will bridge engineering and sales narratives.

In this key role reporting to the B2B Marketing Manager, you will analyze market trends and contribute to effective product launches. You will develop action plans rooted in competitive research and provide vital training sessions for sales teams, enhancing their effectiveness. Your work will significantly influence Canon's market positioning and product offerings.

Key Responsibilities:
• Develop strategic action plans based on competitive research
• Analyze B2B product offerings and pricing strategies
• Conduct training sessions and demonstrations for sales teams
• Provide actionable market intelligence to support sales efforts
• Maintain and enhance the competitive lab resources

Requirements:
• Marketing or Business deg...