Brand & Business Development Executive

tossdown is a SaaS-based marketing agency offering e-commerce and digital marketing solutions tailored to the food industry. We work with food businesses to build e-commerce websites, mobile apps, and deliver impactful digital marketing strategies. Our mission is to help food brands grow by enhancing their online presence and driving sales growth.

• Own and manage the overall Muppet brand identity and personality.
• Develop the character's voice, tone, behavior, and communication style.
• Create engaging storylines, content ideas, and character interactions.
• Define how the Muppet communicates across social media, videos, websites, and marketing campaigns.
• Collaborate with cross-functional teams to ensure brand consistency.
• Generate creative concepts for campaigns, merchandise, digital products, and brand experiences.
• Research successful character-driven brands and apply relevant insights.
• Build and maintain a conte...