Brand General Manager, SK-II

Purpose of the Role

The Brand General Manager is responsible for leading and managing the overall development of SK-II in the Indonesia market. The role focuses on delivering sustainable sales and profit growth, strengthening brand equity, and ensuring that marketing, sales, distribution, and operations align with SK-II’s global vision and business objectives.

Key Responsibilities

1) Strategic Planning & Execution

• Develop annual and multi-year strategies for brand positioning, target market engagement, product innovation, and channel expansion.

• Build business and brand plans aligned with growth and profitability targets.

2) P&L Management

• Own and manage the full Profit & Loss of the SK-II brand.

• Monitor and control costs across marketing, distribution, promotions, and operations.

3) Sales & Channel Management

• Manage all sales channels (offline retail, modern trade, e-commerce, boutiques, etc.).

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