Brand Lead-Peugeot

Fiat Chrysler-STELLANTIS México ((Abarth, Alfa Romeo, Fiat, Lancia, Maserati, Jeep, Chrysler, Dodge y RAM, Peugeot, Citroën, DS, Opel y Vauxhall), Global Company in the automotive sector is looking for a Peugeot Brand Lead Main Responsabilities: Brand Strategy Development: Create and implement long-term brand strategies, positioning, and messaging, leading a balance model between Mexico and Global team, to drive correct clients Mexican insights translating to the correct message across different media touchpoints.
Campaign Management: Plan, execute and monitor advertising, promotions and marketing campaigns across on/off media and Social Media strategy, leading Agencies to develop strong campaigns.
Market Analysis: Conduct market research, monitor competitors, and analyze data (KPIs) to measure campaign effectiveness and consumer behavior.
Brand Consistency: Ensure brand guidelines are maintained across all platforms including social media.
Team influence and leaders...