Brand Strategy Manager at Intact

Lead brand growth and performance with Intact as a Brand Strategy Manager. This hybrid role blends strategic creativity with analytical insight to drive measurable business impact.
Intact is seeking a growth-focused brand leader to enhance the belairdirect brand. The ideal candidate possesses over 10 years of marketing experience, especially in brand strategy and integrated campaign execution. You will manage a budget, analyze performance data, and collaborate with internal teams and agency partners for successful branding initiatives.
Key Responsibilities:
• Develop and execute brand strategy and annual marketing plans
• Manage national mass marketing campaigns across channels
• Oversee brand performance reporting and KPIs
• Drive cross-functional collaboration for cohesive initiatives
• Foster a high-performing team environment through coaching
Requirements:
• Bachelor’s degree in Marketing or related field
• 10+ years of marketing experience, with 3 yea...