Description
**Role Summary**
The Category Manager is responsible for driving portfolio strategy, product lifecycle management, and profitable growth across assigned seed categories. This role serves as a key link between regional and country teams to ensure effective product positioning, successful launches, and strong market execution aligned to business objectives.
**Key Responsibilities**
**Strategy & Portfolio Management**
+ Drive profitable pricing and portfolio strategy for the Seeds category, delivering both short- and long-term revenue and margin objectives.
+ Develop and execute crop and hybrid-specific strategies, including segmentation, targeting, and positioning for key markets.
+ Identify market opportunities through robust market analysis and customer insights to support growth and expansion plans.
+ Build and manage business cases for new product introductions and portfolio optimization initiatives.
**Product Development & Launch...
The Category Manager is responsible for driving portfolio strategy, product lifecycle management, and profitable growth across assigned seed categories. This role serves as a key link between regional and country teams to ensure effective product positioning, successful launches, and strong market execution aligned to business objectives.
**Key Responsibilities**
**Strategy & Portfolio Management**
+ Drive profitable pricing and portfolio strategy for the Seeds category, delivering both short- and long-term revenue and margin objectives.
+ Develop and execute crop and hybrid-specific strategies, including segmentation, targeting, and positioning for key markets.
+ Identify market opportunities through robust market analysis and customer insights to support growth and expansion plans.
+ Build and manage business cases for new product introductions and portfolio optimization initiatives.
**Product Development & Launch...
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