Description
The Channel Marketing Manager is responsible for overseeing all marketing, advertising, and promotional initiatives for out‑of‑store business channels, such as delivery services, takeaway kiosks, bulk order programs, and institutional partnerships. This role focuses on developing and executing marketing strategies that support overall business goals, while continuously evaluating customer insights, market trends, and competitive landscapes. The position ensures effective planning, development, and management of marketing activities that drive channel sales, profitability, and growth.
Strategic Development
- Creates and implements strategic plans for assigned channels.
- Establishes performance measures, monitors progress, and ensures alignment with business objectives.
New Product Development
- Identifies, conceptualizes, and develops new product offerings tailored to c...
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