Consumer & Shop Insight Analyst

Data is money in this new age digital world and Consumer-centricity has never been more critical to Pepsico. Keeping both these in mind Pepsico wants to internalize all data requirements without losing focus on the pulse of consumers. This gave rise to Pepsico’s Hyderabad Global Business Center which supports Global businesses towards understanding data and consumers better

Pepsico’s Hyderabad Consumer Insights team inhouses 4 broad capabilities Brands and Communications, Social Listening and Always On Engine, Product and Data Strategies and last but not the least Innovations

This role is that of a generalist wherein the individual will be required to have all round knowledge about communication testing, innovation testing along with brand tracking. Later depending upon the requirement the role may turn into a specialist role as well.

This role will be part of the sector team and will be required to work with global teams to deliver quality...