Content & Media Specialist - Brand

Job Description

Our EdTech client based in Calgary, AB is looking for a Content & Media Specialist.

Responsibilities

• Own and operate the content engine, from ideation to publishing, with a focus on high-volume, high-performing short-form content.
• Develop repeatable content systems: generate hooks, formats, and scripts at scale (e.g. 10 hooks × 10 formats × 10 variations).
• Identify, source, and coordinate talent (creators, instructors, students) to produce compelling, authentic content).
• Stay close to trends, platform shifts, and viral formats adapting them into high-converting content.
• Work closely with the paid media team to test content as ads and scale what converts into leads and enrollments.
• Build a strong content pipeline to support expansion into key U.S. markets (e.g. Texas, Florida).
• Produce content that competes with the top 1% of creator...