Description
Join Electronic Arts as a Senior Creative Analytics Lead in Vancouver, Canada. Drive impactful marketing insights and connect data to enhance creative performance through a hybrid work model.
In this senior role, you will spearhead EA's creative analytics capability, guiding marketing strategies to enhance content measurement. You will lead a talented team of analysts and data scientists, translating insights from creative data into actionable recommendations. Your expertise will play a pivotal role in shaping campaign strategies and analytics alignment with broader fan intelligence initiatives.
Key Responsibilities: • Lead creative analytics function and establish measurement frameworks • Direct analysts to extract insights from marketing campaign data • Integrate pre-testing research into marketing decisions • Translate audience data into recommendations for stakeholders • Develop scalable tools for continuous learning and improvement
Requirements: • Bachel...
In this senior role, you will spearhead EA's creative analytics capability, guiding marketing strategies to enhance content measurement. You will lead a talented team of analysts and data scientists, translating insights from creative data into actionable recommendations. Your expertise will play a pivotal role in shaping campaign strategies and analytics alignment with broader fan intelligence initiatives.
Key Responsibilities: • Lead creative analytics function and establish measurement frameworks • Direct analysts to extract insights from marketing campaign data • Integrate pre-testing research into marketing decisions • Translate audience data into recommendations for stakeholders • Develop scalable tools for continuous learning and improvement
Requirements: • Bachel...
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