Description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offers a range of products and services, including trading, finance, education, research, payments, institutional services, and Web3 features.
About the Role
In this role, you will be responsible for developing and optimising core algorithmic models in marketing scenarios, including user behaviour prediction, profiling, ROI estimation, and traffic allocation strategies. You will design and build precision marketing models such as CTR/CVR prediction, LTV forecasting, and channel attribution analysis, leveraging user profiles, real-time behavioural data, and business objectives. A key part of the role will be creati...
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