Database Marketing Analyst at The Globe and Mail

Elevate marketing strategies as a Database Marketing Analyst at The Globe and Mail. This hybrid role in Toronto requires strong SQL skills and a background in data-driven marketing campaign development.
You will work alongside the Manager of Database Marketing to build effective audience segments, utilizing diverse datasets to generate actionable insights. This position focuses on enriching subscriber experiences through targeted and personalized multi-channel initiatives that drive engagement and revenue.
Key Responsibilities:
• Translate marketing needs into executable database campaigns
• Maintain accurate audience segments for optimal targeting
• Design detailed customer journeys for engagement and revenue
• Conduct A/B testing and performance analysis across channels
• Ensure compliance and quality assurance in all marketing outputs
Requirements:
• Bachelor's degree in Computer Science, Marketing, or Data Analytics
• 3-5 years of experience in databas...