Destination Marketing Program Specialist

Drive successful destination marketing initiatives as a Specialist in a term role until March 2028. Elevate Banff and Lake Louise via partnerships and strategic marketing insights.
This role supports the enhancement of destination marketing through effective relationship building and collaboration. You will deliver essential initiatives, analyze insights for marketing support, and coordinate significant sector programs, notably in lodging marketing. Your efforts will facilitate a stronger consumer connection to the destination.
Key Responsibilities:
• Support partnerships with members
• Deliver partnership-focused initiatives
• Collect and analyze marketing insights
• Oversee the Lodging Sector Marketing Program
Requirements:
• Marketing experience or related expertise
• Strong interpersonal and relationship skills
• Analytical ability for insights collection
• Capability to coordinate projects effectively
• Commitment to a values-oriented approach