Digital Commerce Latam Specialist

Digital Marketing Manager – Responsibilities

• Monitor external digital landscape in the pharmaceutical industry evaluating new trends and crafting a long‑term vision for the company.
• Provide inputs to stakeholders on Multi‑Channel (MC) initiatives, including comparing/contrasting company MC vision with competitors and mobilising stakeholders to take necessary actions, trainings and plans.
• Identify MC opportunities for each brand, give inputs to MC Area Management and generate best practices for Local Operating Company (LOC).
• Evaluate macro and micro environment and develop interpretations and vision for MC as part of the marketing mix.
• Coach brand managers and generate best‑practice MC programs focusing on global MC priorities.
• Develop ways of working, Standard Operating Procedures (SOPs) and capability trainings for Multi‑Channel Marketing (MCM).
• Leverage MC analytics and performance measurement by monitoring mon...