Description
Support the execution, monitoring, and optimization of paid social acquisition campaigns, contributing to performance goals (leads, conversions, CAC, ROAS) through data analysis, reporting, and operational campaign management.
- Experience in Google paid media tool (It's a plus)
- Understanding of key digital marketing metrics: CPC, CPM, CTR, CPA, ROAS, CPC,CPV, Average view time.
Conversion funnel fundamentals Pixel and event tracking basics (Google Tag Manager basic knowledge)
- Intermediate to advanced Excel skills, including:
Pivot tables Lookup functions (VLOOKUP/XLOOKUP)
IF statements and SUMIFS / Data cleaning and performance analysis
- Strong analytical mindset with the ability to translate data into actionable insights.
- Intermediate to advanced English proficiency (professional written and verbal communication).
Core Competencies
- Analytical thinking
- Attention to detail
- Strong organizational skills
- Proactive attit...
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