Digital Marketing & Crm Specialist (Level 7)

Lead social, web and digital strategy for Chevrolet, Buick, GMC & Cadillac.Define targets based on micro-macro goals, allocate resources, generate analytics and insights, and drive constant optimization.Review and optimize digital media buying activities to ensure that the company's investments are yielding the highest possible return in online advertising channels.Oversee the management of the brand's web properties, ensuring the best user experience and delivering actionable metrics, leveraging on digital agency team for execution.Lead the CRM agency to manage the CRM platform, which involves campaign creation, audience segmentation, technical support coordination, and lead metrics reporting.Furthermore, this position is responsible for managing the digital and CRM budget, ensuring efficient allocation of resources to maximize return on investment and support the company's strategic goals.With a leadership scope encompassing over 30 agency personnel, the Digital Marketing and CRM ...