Digital Marketing Specialist (B2B / Industrial)

Position

Digital Marketing Specialist (B2B / Industrial)

Job Type

Full-Time, Permanent

Location

Cambridge, Ontario

Role Overview

As part of our growing team, we are seeking a Digital Marketing Specialist with a strong focus on content creation, email marketing campaigns, and LinkedIn outreach. The ideal candidate will have experience marketing technical or industrial products and a solid understanding of the Canadian market.

Key Responsibilities

• Develop and execute digital marketing strategies to promote Mafna’s custom HVAC solutions.
• Create high-quality digital content including website copy, blogs, case studies, and marketing materials tailored to B2B audiences.
• Plan and manage email marketing campaigns, including list segmentation, automation, and performance tracking.
• Execute and optimize LinkedIn outreach campaigns for lead generation, brand awareness, and client engageme...