Digital PR Specialist

Location: Remote (Guadalajara or CDMX) Job Type: Full-Time (Independent Contractor) Working Hours: Monday – Friday, 8:00 AM – 4:00 PM ET Compensation: $35,000 MXN / month About Us Calavera New York is a growing e-commerce jewelry brand. We are looking for a highly motivated and creative Digital PR Specialist to help us amplify our brand presence, build high-quality backlinks, and secure media coverage in the fashion, jewelry, and lifestyle spaces. The Role In this role, you will be the digital voice of our brand to the media. You will blend traditional public relations with modern SEO strategy to get journalists to write about Calavera New York, while strategically identifying and securing placements on high Domain Authority websites to boost our search rankings. Core Responsibilities Media Outreach & Pitching: Act as our digital PR representative. Craft compelling pitches and build relationships with journalists, editors, and bloggers in the fashion, jewelry, and e-commerce spaces to ...