Description
Responsibilities
- Support brand strategy across Medical Marketing, HCP, and Patient Marketing; provide strategic leadership, direction, and oversight to the West Area Field Medical Marketing team.
- Act as HQ‑to‑field conduit to ensure connectivity and alignment across customer‑facing functions.
- Lead the team orchestrating commercial engagements with HCPs and Patient brand ambassadors.
- Lead development and execution of comprehensive medical marketing strategies to advance scientific exchange and brand advocacy.
- Own brand planning and strategic development for HCP/Patient/Field Medical Marketing initiatives; accountable for Field Medical Marketing brand plan.
- Transform field insights and real‑world feedback into data‑driven program enhancements; optimize campaign effectiveness and strategic investments.
- Ensure end‑to‑end advisory board operational excellence and alignment.
- Ensure peer‑to‑peer/patient ambassador p...
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