Director Integrated Marketing

Job Details

Description

The Director, Integrated Marketing, reporting to the Vice President, Customer Experience, has overall responsibility for the Northwestel Integrated Marketing Team. The Director is responsible for developing the strategic marketing direction for all customer segments including the development and implementation of tactics and policies that will achieve the organization’s desired direction and goals. Additionally, the Director is responsible for leading and evolving our customer engagement strategies. These strategies cross all digital platforms, including email, websites (including support pages), apps, IVR, and knowledge bases to deliver unified, holistic, customer experience.

This position must ensure a consistent image is projected to all stakeholders, build awareness and support among all audiences, support subscriber and revenue growth targets, positively influence public perceptions, and build employee...