Financial Planning & Analysis Lead

If you think in terms of unit economics, margin leakage, and cash flow liquidity, and you’re looking to build a financial infrastructure from a blank canvas, this role is the opportunity to define the operational backbone of a high-growth brand. We are seeking an elite FP&A Lead to serve as a strategic partner to the leadership of a category-defining wellness group. This is a clean slate opportunity: you will take full ownership of the financial architecture and act as the primary navigator for the founders during a period of aggressive scaling. We are looking for an architect who loves the messy building phase, not an administrator. WHAT YOU’RE GETTING INTO You will blend strategic finance with hands-on systems building. You are responsible for the entire financial loop: Centralize Data: Audit, reconcile, and integrate data from disparate sources—specifically Triple Whale (your primary source of truth), Shopify, and payment processors—into one centralized reporting environment. Cash F...