Global Brand Marketing VP at Arc’teryx

Lead Arc’teryx's global brand vision as the Vice President of Brand Marketing in North Vancouver. Shape the brand's narrative and connect with outdoor communities through innovative strategies.
In this senior role, you will drive global brand strategies while leading a dynamic team of brand managers. Your expertise in market trends, consumer insights, and strategic positioning will be essential in fostering collaboration with departments like Product Design and Consumer Engagement. The opportunity to impact the outdoor market through effective storytelling and brand campaigns awaits you.
Key Responsibilities:
• Drive leadership for a diverse team of brand managers
• Oversee and evolve global GTM processes
• Collaborate closely with product and commercial teams
• Create innovative campaigns that amplify brand presence
• Establish performance metrics and KPIs for brand initiatives
Requirements:
• 15+ years of experience in global brand leadership
• Acumen in...