Growth Marketing Director at Trail Appliances

Drive Trail Appliances’ performance marketing initiatives as the Head of Growth & Performance Marketing. This role blends strategic direction and hands-on execution within a hybrid work environment, emphasizing data analysis and campaign optimization.
In this senior role, you will architect and execute comprehensive digital marketing strategies that propel both eCommerce and in-store growth. By optimizing paid media performance across various platforms, you will play a vital role in driving qualified traffic and improving marketing efficiency.
Key Responsibilities:
• Architect digital growth strategies across paid channels
• Optimize media account structures for maximum performance
• Implement continuous testing for messaging and creative effectiveness
• Translate performance data into actionable insights for teams
• Foster collaboration with creative stakeholders to enhance campaigns
Requirements:
• 7+ years of experience in digital or growth marketing
• ...