Description
Benevity is a technology company that helps businesses take social action. It works with many Fortune 100 brands and operates globally.
Role Overview
Growth Marketing Manager responsible for paid media and organic discovery, focusing on account‑based marketing and strategic accounts. Reports to the Senior Manager, Digital Marketing.
Key Responsibilities
- Build awareness with Tier 1 and Tier 2 target accounts, capture intent signals, and influence pipeline through integrated paid media, SEO, AEO, and GEO strategies.
- Plan, execute, and optimize paid media programs across paid search, paid social (especially LinkedIn), and retargeting.
- Prioritize Tier 1 and Tier 2 target accounts and high‑intent audiences.
- Balance awareness, intent capture, and efficiency across long sales cycles.
- Monitor performance daily and proactively course‑correct inefficiencies.
- Partner with sales and ops to improve lea...
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