Growth Marketing Specialist, Direct Sales & Events

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HelloFresh is looking for a Growth Marketing Specialist, Events to own and drive our in-person events, activations, campus program, and field marketing initiatives across Canada. This is a hands-on role for someone who takes ownership of their work, thinks in numbers, and thrives in the field as much as they do in a spreadsheet.

Reporting to the Growth Marketing Manager, you will be responsible for planning, executing, and optimizing event-based customer acquisition programs that deliver against volume, CAC, ROI, and efficiency goals.

You will manage vendors and agency partners, oversee key operational processes, and turn performance insights into action. If you are someone who holds yourself accountable to results and wants to directly influence growth, this role is for you.

Lettuce share what this role will be responsible for