Head of marketing (b2c sportsbook & casino)

Our client is an established i Gaming operator seeking an experienced Head of Marketing to lead and execute the marketing strategy for the Mexican market. This is a senior leadership role focused on driving customer acquisition, brand growth, retention, and market expansion across sportsbook and casino products. The successful candidate will have a strong understanding of the Mexican betting landscape, customer behaviour, local acquisition channels, and the competitive dynamics of the regulated and grey-market environment. Develop and execute the overall marketing strategy for the Mexican market, aligned with business growth objectives. Lead all customer acquisition and brand-building initiatives across sportsbook and casino products. Manage performance-driven marketing campaigns across multiple channels, including: Affiliate Marketing, Paid Media, SEO, CRM, Influencer Marketing, Partnerships & Sponsorships. Develop market-specific campaigns tailored to Mexican customer preferences, sp...