Influencer Marketing Manager

Overview

The purpose of this role is to manage, activate and support innovative influencer marketing campaigns. It involves managing and nurturing new client relationships and ensuring programmes are highly effective, creative, and deliver measurable outcomes.

Key Responsibilities

• Plan and deliver social media campaigns with creators and influencers across paid, earned and shared media.
• Develop tactical strategy and influencer recommendations using tools like the 4‑box, data from tribes, conversation mapping and client‑provided data.
• Leverage knowledge of cutting‑edge trends to lead influencer processes while coordinating with cross‑functional internal teams (strategy, media, communications planning, SEO, insights, creative) with minimal oversight.
• Build, grow and maintain strong relationships with creatives, clients, influencers, managers and agents.
• Manage, inspire and grow team members.
• Set KPIs and cap...