Lassonde Snacks Marketing Manager Role

Join Lassonde Snacks in British Columbia as a Marketing Manager, focusing on Trade and Consumer Marketing for the Apple & Eve brand. This role involves dynamic marketing strategies to penetrate US grocery channels effectively.
In this full-time position, you will report to the Director of Business Development and Marketing – Snacks USA, leveraging over 5 years of experience in the US marketing landscape. Your role will include managing in-store promotions and collaborating with cross-functional teams to drive successful product launches. Your insights will be critical in navigating consumer trends and optimizing performance.
Key Responsibilities:
• Develop marketing strategies tailored to US retail
• Provide channel support to Costco and other partners
• Monitor and optimize e-commerce marketing efforts
• Support product and packaging development initiatives
• Analyze channel performance using sales data
Requirements:
• Bachelor’s degree in marketing, busines...