Full-time

Lead Experience Strategy Architect

Posted by VML group • May 29, 2026

📍 toronto, on, Canada
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Description

Drive the future of customer engagement as a Senior Experience Strategist. Your innovative strategies will transform customer experiences, enhancing loyalty and lifetime value for leading brands.
In this influential role, you’re expected to bring your 7+ years of expertise in omni-channel strategy to architect compelling customer interactions. Collaborate with senior stakeholders and cross-functional teams to ensure cohesive engagement across critical digital touchpoints.
Key Responsibilities:
• Define overarching strategy for customer interactions
• Develop and implement integrated CRM strategies
• Influence diverse teams for customer engagement optimization
• Guide advanced research and insight synthesis
• Create integrated plans to elevate brand narratives
Requirements:
• Minimum 7 years in CRM or experience strategy
• Comprehensive knowledge of digital marketing and engagement
• Expertise in leading CRM platforms and analytics
• Exceptional commu...

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