Manager - HCP Campaign Operations

Hiring Manager: Team Lead - HCP Campaign Operations

Location: Bogotá, Colombia

Grade: L2

Job Title: Manager - HCP Campaign Operations

About The Job

As Manager - HCP Campaign Operations within our GTMC Team, you’ll plan and execute market-driven campaigns, make data‑driven business recommendations, and create insightful presentations. You’ll optimize omnichannel strategies in Salesforce Marketing Cloud, leveraging your knowledge of campaign automation and data segmentation to provide valuable recommendations.

Main Responsibilities

• Support markets during omnichannel journey design, execution, analysis, and optimization (drive campaign performance analysis; optimize campaign analytics settings, including data inflow).
• Evaluate the effectiveness of various promotion and marketing campaigns, leveraging secondary data sources such as Marketing Mix Model, Promotion Response Model,...