Manager, Mixed Methods Consumer Research

What you'll do


As Canadian Tire continues its mission to be customer-obsessed and data-driven, the Customer Research team plays a critical role in shaping enterprise decisions through rigorous qualitative and quantitative research. Partnering closely with stakeholders across Marketing, Merchandising, Loyalty, Digital, Analytics, and Strategy, the team ensures the voice of the customer informs priority setting, planning, and execution across the enterprise.


The Customer Research function operates as an in-house center of excellence, balancing speed, scale, and methodological rigor. The team owns and operates a proprietary Customer Research Panel enabling agile, high-quality research across both quantitative surveys and qualitative studies.

We are seeking a Customer Research Manager with deep expertise in mixed-methods research. Reporting to the Associate Vice-President of Customer Research, this role leads end-to-end research initiatives and manage...