Manager, Targeted Marketing

JOB DESCRIPTION

Location: Hybrid | Downtown, Toronto

Duration: 12 Months

Our client, a leading financial institution in downtown Toronto, is looking for a Manager, Targeted Marketing to support the development and deployment of creative assets, agnostic of media channel and across all touchpoints. The successful candidate will have the opportunity to work with one of the Top 5 Banks in Canada.

Typical Day in Role

• Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Accountable for deploying and measuring digital marketing and communication strategies to drive product awareness and consideration in support of sales targets for everyday banking products.
• Leverages deep consumer and product expertise and use of key marketing levers to effectively position and differentiate the bank’s everyday banking products and se...