Marketing Analytics Analyst

Purpose

Purpose of the role: This role supports Marketing needs and involves collecting, interpreting, and analyzing complex datasets to reveal trends, risks, and opportunities that guide strategic decisions. It supports the creation of dashboards, reports, and visualizations using tools such as PowerPoint and Tableau, while ensuring data accuracy, integrity, and consistency. The role fosters collaboration across departments to align data initiatives with business needs and partners with the data engineering team to maintain data availability and reliability.

Job Responsibilities

• Consult with and influence Marketers and other stakeholders throughout the full campaign cycle to adopt strategies and constructs that optimize KPI performance
• Collaborate closely with Marketing stakeholders to understand campaign goals, tactics, strategies and KPIs
• Develop measurement strategies and measure campaign performance; generate and ...