Marketing data measurement specialist (onsite one month)

Overview

Marketing data measurement specialist

Hybrid, Ottawa, Ontario

Long term contract

Security clearance or the ability to Uptain one.

Canada only

· Establishes analytical and measurement framework to continuously enhance marketing programs, customer engagement and experience with the overall goal of increasing impact of marketing and digital channels.

· Leads monitoring, analysis and evaluation of results of initiatives in order to recommend improvements and measure return on investment.

· Collects data from relevant systems using tools such as Denodo, PBI, SAS.

· Provides reporting via visually compelling PowerBI dashboards to provide insight and visibility to results.

· Provide consultation to Demand Generation team on marketing performance and conversion rates to help with data-driven decision making.

· Leverages tools to evaluate all aspects of digital marketing programs t...