Full-time

Marketing Data Specialist

Posted by Aptiv • June 03, 2026

📍 monterrey, monterrey, Mexico
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Description

Marketing Data Analyst

We are looking for a Marketing Data Specialist to join our Digital Technology and Analytics team to help us build, maintain and improve the data foundations that power customer engagement and marketing reporting. In this role, you will work closely with data, marketing, sales, product & IT teams to ensure that data from our stack is available, accurate & fit for use. This is a cross‑functional role that will translate stakeholder needs into data solutions across our tech stack, data warehouse and BI layer ensuring our teams have the trusted data they need to provide insights back to the business.

Responsibilities
  • Working within a cross‑functional team to bring to life a next‑generation marketing data platform & toolkit.
  • Own and support advanced website tracking and campaign tagging through Google Tag Manager, including tags, triggers, variables, data layer logic and consent‑based tracking.
  • Translate business, c...

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