Marketing Manager (Multi-Channel)

Job Responsibilities:

Business Target Achievement

Formulate online business strategies, prepare business plans, allocate costs and budgets, and implement tactical campaigns, customer communication programs, and partnership collaborations to achieve key business objectives. These include promotional program enrollments, revenue growth, and the expansion and engagement of online platform audiences.

Multi-Platform Operation and Planning

Lead a small team to manage content operations—including images, text, and video—across major social media platforms such as WeChat, Xiaohongshu, Douyin (Mainland China), Instagram, and Facebook (overseas). Responsibilities include copywriting and visual design, planning trending topics, and coordinating KOL collaborations to boost fan engagement, conversion rates, and brand visibility.

Supplier Management

Screen and evaluate content production agencies, KOL resources, and event execution vendors. Oversee the full collaboration ...