Marketing Operation Specialist

Job Title

Marketing Operation Specialist

Company

S&P Global

Job Description

Position Overview: The Marketing Operations Specialist will play a critical role in supporting the Mobility division marketing initiatives through the management and optimization of marketing automation platforms. This position will also involve collaboration with our Revenue Operations (RevOps) team and the use of Salesforce (SFDC) to ensure seamless integration and data accuracy.

Key Responsibilities

• Marketing Automation Management: Assist in the setup, execution, and optimization of marketing campaigns using Marketo and Eloqua.
• Maintain and update marketing automation workflows, email templates, landing pages, and forms.
• Monitor and report on campaign performance, providing insights and recommendations for improvement.
• Data Management and Integration: Ensure accurate data flow and integration between Mar...