Marketing Science Analyst

Job Description

What is the Opportunity?The Advanced Data Insights & Integration (ADII) Team of Personal Banking is seeking a passionate and innovative Marketing Science Analyst to join our Marketing Optimization & Planning pillar. This is a role that bridges marketing and business expertise with technical analytics capabilities. You will be responsible for identifying business opportunities, evaluating data sources, defining modeling requirements, and partnering with Data Scientists to expand our marketing measurement capabilities. The ideal candidate combines marketing/media domain knowledge with hands-on analytical skills to drive innovation in how we measure and optimize marketing effectiveness.What will you do?

Partner with Marketing and Media teams to translate business challenges into structured analytical problems, identifying opportunities to expand measurement capabilities (e.g., controlled experimentation design, upper vs. lower funne...