Marketing Specialist B2B

GENERAL DESCRIPTION OR PURPOSE OF THE JOB

This entry-level role supports the leader of a marketing team, completes assigned initiatives, and supports defined marketing strategies and tactical plans. This includes executing go-to-market activities that support organizational goals such as driving buy rate and growth.

Incumbents work with the direction and guidance of a Marketing Manager or similar position to manage and complete all activities and deliverables for assigned projects.

RESPONSIBILITIES / ESSENTIAL FUNCTIONS

Email Development and Tracking

• Identify and execute marketing email campaigns for prospects and customers, focused on driving growth for the assigned business, product line or product.
• Implement marketing campaigns that will optimize Salesforce pipeline development.
• Leverage Salesforce Marketing Cloud capabilities to create targeted campaigns analyzing customer data and driving lead generation...