MarTech Business Product Owner

Overview

Location: 100 Queens Quay East, 9th Floor, Toronto. Pay: $83,275.00 - $149,941.00. This onsite role reports to the Director, Ecommerce Product Management and focuses on driving the marketing technology (MarTech) strategy to advance personalization.

Responsibilities

• Define and maintain the MarTech product vision, strategy, and roadmap aligned with business, personalization, and organizational goals.
• Collaborate with stakeholders to identify business needs, prioritize features, and align with customer experience objectives.
• Conduct market research and competitive analysis to identify trends and opportunities in MarTech.
• Ensure the MarTech roadmap supports the integration of tools such as Adobe Journey Optimizer, Target, and Pegasystems.
• Act as the primary liaison between business stakeholders, IT teams, and external vendors to gather and document requirements.
• Facilitate workshops and meetings to tr...