Description
Job Description
**Level: Associate (L3)**
**Role: Marketing Investment Optimization – Media Analytics**
**MIO OVERVIEW**
The Marketing Investment Optimization (MIO) vertical at Amgen is responsible for enabling data‑driven, decision‑grade marketing investment decisions across brands, channels, and portfolios.
MIO brings together Investment Analytics (IA), Media Analytics (MA), and Marketing Science Operations (MSO) to measure effectiveness, quantify incrementality, and optimize marketing investments.
MIO focuses on marketing mix modelling (MMx), Experimentation and Causal Measurement, Optimization, Media and Campaign analytics, Scenario Planning, ensuring that marketing dollars are allocated to maximize business impact. The team partners closely with Brand Marketing, GCC/Agencies, CD&A, and MSO to translate complex analytics into actionable investment decisions.
**Role Summary**
The Associate – Media Analytics role...
**Level: Associate (L3)**
**Role: Marketing Investment Optimization – Media Analytics**
**MIO OVERVIEW**
The Marketing Investment Optimization (MIO) vertical at Amgen is responsible for enabling data‑driven, decision‑grade marketing investment decisions across brands, channels, and portfolios.
MIO brings together Investment Analytics (IA), Media Analytics (MA), and Marketing Science Operations (MSO) to measure effectiveness, quantify incrementality, and optimize marketing investments.
MIO focuses on marketing mix modelling (MMx), Experimentation and Causal Measurement, Optimization, Media and Campaign analytics, Scenario Planning, ensuring that marketing dollars are allocated to maximize business impact. The team partners closely with Brand Marketing, GCC/Agencies, CD&A, and MSO to translate complex analytics into actionable investment decisions.
**Role Summary**
The Associate – Media Analytics role...
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