Officer, Community Marketing (Content Management)

The Department

Brand and Digital Marketing Channels leads the overarching, customer-centric strategy for the Club’s parent brand, its digital marketing channels ecosystem and content offering. The team manages the strategic positioning of the Club in Hong Kong and the Mainland, and drives broad awareness and depth of engagement of the HKJC brand as a key contributor to society and a world-class racing sports, entertainment and lifestyle offering among existing and new, younger Gen Y and Z audiences. The team also works closely with our business units embedding critical expertise enabling them to improve their own communications strategies, while ensuring a consistent and coherent brand experience for our audiences.

The Job