Description
In this role, you will:
Strategic Leadership for Omni-Channel and Shopper Program Development
- Lead the development of comprehensive omni-channel strategies that align with overall business objectives and drive brand and customer growth.
- Collaborate with cross-functional teams to ensure cohesive and integrated marketing plans that resonate with shoppers at every touchpoint.
- Utilize advanced shopper insights to inform and shape tactical strategies, ensuring they are data-driven and tailored to meet the evolving needs of the shopper.
- Lead development of impactful merchandising programs that enhance brand presence and influence shopper behaviour at the point of sale.
- Collaborate cross-functionally to support the launch of innovation, ensuring new products are successfully introduced with compelling in-store and digital activation plans.
- Oversee all end-to-end omni-channel marketing activities including progra...
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