Paid Media Strategy & Execution
Ensure alignment of all paid digital initiatives with business priorities, solution-level goals, and defined KPIs, including pipeline contribution, revenue impact, and efficiency metrics.Develop, execute, and optimize paid digital programs across channels, including paid search (Google Ads and Bing Ads), paid social (LinkedIn, Meta), display, retargeting, and B2B review and marketplace platforms (e.g., Capterra, Software Advice, SHRM MediaBrains) to support pipeline and revenue targets.Own channel-level budgeting, forecasting, pacing, and performance optimization across multiple HR solutions and buyer personas.Translate product positioning and campaign strategy into high-performing paid media programs aligned to each stage of the buyer journey.Partner with Product Marketing to ensure messaging, keywords, and creative reflect compliance-driven value propositions and custom...