Paid Media Analyst

Aprende Institute is a leading online education platform in Latin America, offering more than 40 diploma programs for those who want to grow personally and professionally, or start their own business.The PositionWe are seeking a Paid Media Analyst to join our team in México.This position focuses on lead generation through paid digital campaigns in the US Hispanic market.Academic Background in:MarketingAdvertisingSocial Communication (with an emphasis in digital marketing or media)Business Administration (with a focus on marketing or commercial strategy)International Business (with experience in digital advertising and lead generation)Additional certifications (Meta Blueprint, Google Ads, TikTok Ads Academy, HubSpot, etc.) are a plus.What you'll do:Plan, execute, and optimize campaigns in Meta Ads (Facebook and Instagram)Manage Google Ads (Search, Display, Video, Performance Max)Execute campaigns on TikTok Ads and other social platformsDefine and manage budgets to meet CPL, CPA, and ...